Face of the Water™
Washing can weaken and even partially destroy the skin's acid mantle protection barrier, especially when alkali soaps are used or when bathing and showering are too frequent. Washing also deprives the skin of oil and moisture. When the barrier zone is attacked, there is increased transepidermal moisture loss "TEWL". Additionally, when the skin's pH increases, the physiological acid mantle is compromised leading to irritation and infection (bacterial flora thrive in alkaline environments).
Destroy the Protective Acid Mantle
To counteract the use of alkali soap, use Nature's Mist, an all natural, pH correct (slightly acidic 6.4) water that is readily absorbed into the skin's deepest layers!
Eberlein-Konig B et. al. (2000). Skin surface pH, stratum corneum hydration, transepidermal water loss and skin roughness. Acta Derma Venereol 80 (3), 188-91.
Gfatter, R. (1997). Effects of soap and detergents on skin surface pH, stratum corneum hydration and fat content in infants. Dermatology 195 (3), 258-62.